Brick-and-Mortar Businesses Need Digital Marketing
It’s not only online businesses that need digital marketing today—brick-and-mortar businesses need it even more. The term digital marketing is often misunderstood. Some people seem to think just setting up a website will guarantee an increase in revenue, but that’s far from the truth. Our digital marketing services in Philadelphia can help you navigate the challenges of building an online presence.
The Shift in Consumer Behavior
According to Forrester Research, 190 million Americans have shopped online this year, and the trend is only growing. The effects are visible in the shake-up of traditional retail giants like Macy’s and JCPenney.
“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change” — Charles Darwin
Consumer behavior has rapidly changed over the last few decades. We spend a lot of time researching products online and making decisions even before entering a store. Businesses could fare much better if they reached customers where they spend most of their time. Thanks to our digital marketing services in Philadelphia, this is possible.
The Components of Digital Marketing
Digital marketing is a broad term with many components. It starts with your website, creating a content strategy, social media marketing, SEO, paid marketing, email marketing, and a variety of tools and practices.
The Future of Digital Marketing
It’s difficult to predict how things will turn out in a decade. Imagine telling someone 20 years ago that most people wouldn’t be able to live without their phones or that video chat would be the new norm—you’d probably be laughed at.
The Impact of Social Media
Our Philadelphia digital marketing team understands that today, social media has changed how we interact, not only with friends but also with the way we shop.
Social media is highly addictive. Teens spend almost 9 hours a day on social media channels, and as a population, 30% of our time online is consumed by social media, according to Global Web Index.
Why Businesses are Turning to Social Media Marketing
Businesses are increasingly investing in social media marketing to attract and engage consumers. Social media is an excellent resource for creating brand recall, starting conversations around products or services, increasing website traffic, and measuring customer sentiment. Our digital marketing services in Philadelphia can help you use social media to your advantage.
If used correctly, social media has the potential to deliver a memorable online experience to your customers—one they’ll want to return to.
Planning Your Social Media Strategy
Before jumping into social media marketing, it’s a good idea to outline your goals. Depending on your business or product, several channels like Pinterest, YouTube, and Reddit can be harnessed in addition to popular platforms like Facebook and Twitter.
Enhancing Your Strategy with Display Advertising
You can boost your social media marketing with display advertising. Most social media channels and search engines now let you put advertisements for your business right in front of people.
With our digital marketing services in Philadelphia, you can target people by age, interest, and their online search habits—an excellent investment for obtaining qualified leads quickly.
Managing Your Online Reputation
While digital marketing puts your business in front of people, it also has its drawbacks. It’s easier for people to vent frustration when a product doesn’t meet their expectations.
Though this presents an opportunity to win back disgruntled customers by resolving issues publicly, a curt reply or ignoring customer feedback can harm your online reputation.
If your online reputation has taken a hit, aggressive SEO strategies and removal of false reviews can help restore your brand’s image. Online reputation management is crucial, and you must stay vigilant.
Why You Need a Digital Marketing Expert
Philadelphia digital marketing is time-consuming and can keep you from efficiently running your business if you attempt to do it yourself. It’s also a constantly changing field, and keeping up with it can be challenging.
Why not let us help you set it up right? Our experienced Philadelphia digital marketing team has been helping businesses for over a decade with amazing results. Give us a call at 215.393.8700 to find out how we can help you scale your business.
