Facebook and Instagram Ads

Are you looking for an effective way to grow your business online? As an experienced Facebook ads marketing agency, Results Driven Marketing is here to help you understand the benefits of running ads on Facebook and Instagram, two major social media platforms. Learn more about our Instagram and Facebook ads services, the history of these ads, their advantages, what types of ads we can create and manage for you, and more. 

Overview of Facebook & Instagram Ads

Facebook and Instagram both offer a pay-per-click (PPC) advertising platform, allowing businesses to target their desired audience with ads. Ads can be used to promote products and services, generate leads, and increase brand awareness. The ads are customizable, enabling businesses to tailor them to their specific goals. Ads can be placed on both Facebook and Instagram, as well as the Audience Network, which is a network of third-party apps and websites.

History of Facebook Ads Marketing

Facebook ads were initially launched in 2007 and have since grown in sophistication and complexity. Ads are now customizable, allowing businesses to target specific audiences and optimize ads for greater results. Instagram ads launched in 2013 and have quickly become one of the most popular advertising platforms.

Advantages of Social Media Ads

Ads on both Facebook and Instagram offer businesses many advantages. First, ads can be customized to meet specific goals, allowing businesses to maximize their results with their ads. Additionally, ads on both platforms are cost-effective, enabling businesses to reach their desired audiences without breaking the bank. Finally, ads on both platforms offer businesses the ability to track and measure the success of their campaigns, enabling them to adjust their ad strategies accordingly. Considering that Instagram ads alone reach close to 1.8 billion users, it’s not hard to imagine how effective they can be.

Types of Instagram and Facebook Ads Marketing

Ads on both Facebook and Instagram come in a variety of formats and are changing constantly. Here are the most common types of ads we’ll use to promote your business on social media:

  • Image Ads: Image ads are the most common type of ad on both Facebook and Instagram. These ads typically feature an image, a logo, and a headline.
  • Video Ads: Video ads are becoming increasingly popular as they offer businesses a more engaging way to reach their desired audience. Video ads are quite versatile in what they can promote and are a lot more open to customization in terms of content and length. Depending on their format, they can also be reused or cross-posted on other platforms.
  • Carousel Ads: Carousel ads are a type of ad that features multiple images. Carousel ads use a special format that makes several photos look like a single, continuous ad, making them a creative and eye-catching option for promoting a variety of products.
  • Stories Ads: Stories ads are a type of ad that is served in the Stories section of both Facebook and Instagram.
  • Collection Ads: Collection ads are a type of ad that features multiple images, one header, and four more in a gallery. Collection ads can be used to promote multiple products in a single ad.

Targeting for Facebook Ads

Ads on both Facebook and Instagram can be targeted to specific audiences based on a variety of criteria. RDM will manage these for you and select the most relevant targets for your business needs. The most common types of targeting on both platforms are:

  • Demographics: Ads can be targeted to specific demographics, such as age, gender, location, language, and more. Understanding your business’ target demographics lets you make the most of your ad campaigns.
  • Interests: Ads can be targeted at users based on their interests and activities. Mastering this aspect of advertising can be a great way to build a loyal and active customer base, especially if you’re in a niche business.
  • Behaviors: Ads can be targeted at users based on their past behaviors. Past browsing data can tell you a lot about what customers want, so leveraging this information can help you place ads where the people who are most responsive to them will be.
  • Custom Audiences: Ads can be targeted to custom audiences, such as people who have visited your website or interacted with your brand. This is the most versatile type of ad, given that there are no strict definitions for it, letting you define the parameters as you see fit.

Ad Objectives

Part of our strategy when creating an ad will be to set specific objectives for the campaign. Here are some of the objectives we’ll utilize on both Facebook and Instagram:

  • Awareness: Ads can be used to increase brand awareness and reach new audiences.
  • Consideration: Ads can be used to drive users to take specific actions, such as liking a page, downloading an app, or signing up for a newsletter.
  • Conversion: Ads can be used to drive users to convert into sales through actions like making a purchase or downloading a coupon.

Social Media Ad Placements

Ads on both Facebook and Instagram can be served in a variety of different placements. Here are the most common placements we’ll use on both platforms:

  • Facebook: Ads can be served in the News Feed, right column, and Marketplace.
  • Instagram: Ads can be served in the Feed, Stories, and Explore sections.
  • Audience Network: Ads can be served on third-party apps and websites through the Audience Network. This allows you to expand your ads’ reach beyond these two social media sites.

Strategies and Best Practices from RDM

When running ads on both Facebook and Instagram, it is important to have a strategy in place. Here are some of the main strategies we’ll use to make sure you’re getting the most out of your ads:

  • A/B Testing: A/B testing is a great way to test different ad elements, such as images and headlines, to see which performs better.
  • Relevance Scores: Relevance scores are a great indicator of how relevant your ads are to the target audience and can be used to optimize your ad campaigns.
  • Optimization: Ads should be regularly optimized to ensure they are reaching the right audiences and driving the desired results.

Challenges Faced by Many Small Business Owners​

While there are many benefits to running ads on both Facebook and Instagram, there are also potential challenges that businesses must be aware of. These challenges include ad fatigue, non-targeted audiences, and ad blockers. Too many ads delivered to the same people may actually turn them off of your business. Likewise, ads that reach audiences that aren’t interested in what you’re selling are just a waste of money. Finally, many internet users use ad blockers, which completely disable your ads. It’s important to have an experienced Instagram and Facebook ads agency on your side to help you combat these common challenges.

Let Results Driven Marketing Craft Your Facebook Ads Marketing Strategy

Ads on both Facebook and Instagram are a great way to reach your desired audience and drive desired results. With the ability to target specific audiences, set specific objectives, and optimize for greater results, businesses can maximize the impact of their campaigns. Results Driven Marketing can help you get the most out of your campaigns and ensure you are reaching the right people with the right message. Contact us today at 215-393-8700 to discuss how we can help you succeed with your Facebook and Instagram ads!