Are you looking to reach the right people in the right place at the right time? Digital marketing agencies like our team at Results Driven Marketing have long used display advertising and geofencing to target potential customers and drive results. If you own a small business, it would be beneficial to explore RDM’s display advertising and geofencing services, their respective benefits and challenges, and how they work together to help you achieve your marketing goals. Our team of expert marketing strategists can create a top-notch display marketing and geofencing plan of action for your business to help you achieve the best results. 

What is Display Advertising?

Display advertising is a type of digital advertising that places a visual ad on one or more digital platforms, like websites and social media. Display ads can appear in a variety of formats, including banners, pop-ups, and interstitials. This type of advertising is typically used to promote a brand or product and can be used to target a specific audience.

Benefits of Display Advertising

The primary benefit of display advertising is that it allows you to reach a wide variety of potential customers. With display advertising, you can easily target your desired audience by selecting preferred demographics such as location, age, gender, occupation, and interests. Furthermore, our team at RDM can easily track the success of your campaigns through real-time metrics to give you a clear picture of how your campaigns are performing. Hiring our display ad team will assist you in narrowing down which demographics to market to and how to best leverage the information gained from ad campaigns.

What is Geofencing?

Geofencing is a type of location-based marketing that uses GPS technology to target specific areas. Geofencing allows you to target customers within a certain geographical area by “fencing” it on a digital map, making for a more personalized and timely advertising experience. For example, you may set up a geofence around a certain part of a city like Philadelphia, such as a specific shopping center, to target customers who are nearby. Once they enter the “fenced” area, advertisements and the like can be sent directly to them automatically.

Benefits of Geofencing

Geofencing allows you to target potential customers who are most likely to purchase your product or service based on their real-time location data. Additionally, geofencing can be used to send targeted messages to customers when they enter a specific area. For example, geofencing can be used to send a coupon code to customers as they enter a store. This kind of interaction can make potential customers more aware of a brand as well as act as an incentive to purchase from them if they feel like they’ve been acknowledged or are getting a special deal.

Challenges of Display Advertising & Geofencing

Although display advertising and geofencing can be powerful tools for targeting potential customers, they come with some challenges. Examples of this include how display ads can be easily blocked by ad blockers and how geofencing requires the customer to have their location services activated. Additionally, targeting potential customers too narrowly may result in a low return on investment. Without properly accounting for these factors, it can be hard to make the most of either strategy. To help with managing this, our team of display advertising management professionals and geofencing campaign management gurus at Results Driven Marketing will run and organize these campaigns for you, so you can sit back and reap the benefits.

How Display & Geofencing Work Together

The combination of display advertising and geofencing can be a powerful way to reach potential customers, especially when executed with the experience and skill of a digital marketing agency like Results Driven Marketing. With display advertising, you can target potential customers with visuals that are relevant to your product or service. You can then use geofencing to target customers who are nearby, giving them a more personalized experience. By combining these two aspects, a business can see a whole host of benefits, some of which are:

Precise Targeting

By combining display advertising and geofencing, our marketers can create highly targeted ad campaigns that reach the right audience. These two techniques can act symbiotically to encourage more people to visit your place of business and boost your sales. In some cases, strategic display ads can be used to bring potential customers into range for geofencing, helping to move them more quickly through the funnel and towards a purchase.

Reaching the Right Audience

By combining display advertising and geofencing, our team will ensure your business is reaching the right people in the right places. By doing this, you make sure that the people who are most likely to be interested in your product or service see your ads. It also means you’re less likely to waste money and resources advertising to people or in places where you’re unlikely to find new customers. In short, these techniques help keep your business and brand relevant and on topic with your marketing.

Personalization

By using display ads and geofencing together, our marketers can personalize your campaigns to target the right people. For example, if you have a product or service that is only available in certain locations, geofencing can be used to target those specific locations and use display ads to target people who are likely to be interested in the product or service. Integrating region-specific information into ads is also possible, potentially enticing customers by appealing to their familiarity with the location.