Home Care Marketing

Results Driven Marketing is your go-to digital marketing agency for Philadelphia home care marketing. We understand how important it is for home care providers to reach their target audience in the Philadelphia area to keep their business growing. Our digital marketing agency is well-versed in the home care industry and has developed tried and true strategies specifically tailored to helping home care agencies in the Philadelphia area market their businesses and gain brand awareness.

Overview of the Philadelphia Home Care Market

Philadelphia has a population of over 1.5 million people and is the sixth-most populous city in the United States. The home care market in the United States is estimated to be worth over $225 million in the next few years, and the industry is growing at an exponential rate. As a result, those looking to break into the home care market in Philadelphia need to act fast to take advantage of the potential that is there.

The Competitors in the Area

The home care market in Philadelphia is highly competitive, with many providers vying for the top spot. Results Driven Marketing is an experienced home care digital marketing agency in Philadelphia and understands the intense competition and challenges that can present themselves in this highly competitive industry.

Target Audience for Home Care in Philadelphia

The target audience for home care in Philadelphia is typically adults aged 65 and older, with most of these individuals living within the city and its surrounding suburbs. If you are looking to target this crowd, you must be strategic to hone in on this specific audience and weed out local competitors trying to do the same thing.

Strategies for Home Care Marketing in Philadelphia

Traditional Advertising

Traditional advertising strategies such as radio, television, print, and outdoor advertising can be used to reach the target audience for home care in Philadelphia. However, these methods are often considered outdated due to the digital landscape of today and may not reach the specific individuals you hoped to target. 

Digital Advertising

Digital advertising strategies such as pay-per-click (PPC) advertising, search engine optimization (SEO), and display advertising can reach potential customers in the Philadelphia area and help you zero in on the clientele you want.

Social Media

Social media platforms such as Facebook and Instagram can help you promote your home care services in Philadelphia while also reaching younger generations that may be looking for home care services for their older loved ones.  


Networking with local professionals, organizations, and businesses is an effective way to reach potential customers in the Philadelphia area and create relationships with those who may have connections with older individuals looking for help. If you’re looking to expand your reach and get the word out about your business, our press release services are a great way to get the word out. 

Contact Results Driven Marketing and Let Us Help You with Your Philadelphia Home Care Marketing 

Philadelphia is a large and growing market for home care services. By understanding the population demographics and the competition for home care in Philadelphia, our experienced team of digital marketers can craft a successful strategy for your home care business in the area. 

Don’t wait to get the help you need. Instead, contact Results Driven Marketing today and let us become your go-to source for Philadelphia home care marketing. Schedule a call to learn more about our digital marketing services by filling out our online form or calling us at 888-353-0040.