SEO & Google Ads

With the help of Results Driven Marketing’s Philadelphia SEO and Google Ads services, businesses can reach larger audiences, generate leads and sales, and ultimately increase their revenue. You’ll need more than just a website or blog to stay ahead of the competition for consumers’ time and money. Search engine optimization (SEO) and Google Ads offer compelling opportunities. We can help you get started with integrated SEO & Google Ads services and show you how to make the most of these powerful marketing strategies.

What is SEO Marketing?

Search engine optimization (SEO) is a method of increasing traffic to a website through organic search results by improving visibility and ranking on search engines for related terms. A good SEO marketing strategy will bring you more business because when someone searches for keywords or phrases, those who rank in the best position will be seen first. Customers are more likely to click on the first few links on the results page, driving more traffic to the top results. SEO is powerful and a tool that the Results Driven Marketing team relies on when helping clients gain visibility with targeted customers online. 

The benefits of Philadelphia SEO and Google Ads marketing services include reaching large volumes of potential leads who are actively searching for what your business offers. It can: 

  • Increase brand awareness
  • Provide higher quality leads and customers 
  • Boost click-through rates
  • Generate more qualified traffic 

It performs better long term than other forms of digital marketing, like display advertising. Additionally, if done correctly, it’s relatively cost-effective with long-term effects

What are Google Ads?

The Google Ads product is a Google-backed Pay Per Click (PPC) service. Organizations can pay for website visitors by bidding on keywords and other search criteria. The highest bidder gets their ads displayed when someone searches for the respective keyword or group of words. This way, companies can quickly increase traffic without waiting several weeks or even months, like with SEO marketing. The most efficient way to ensure you get the most out of your Google Ads campaigns is to allow a team like Results Driven Marketing to use their expertise and set it up for you.

The benefits of Philadelphia SEO and Google Ads services include: 

  • Targeted advertising through specific keywords & audiences 
  • Doesn’t require any additional investment in content creation
  • Easily adjust your budget and change messages across platforms
  • Gain insights into audience behavior 
  • Discover what resonates with people based on their interactions with your ads
  • Fine-tune ads over time rather than running blind tests repeatedly 

How SEO and Google Ads Work Together

By using Philadelphia SEO & Google Ads services together, you can utilize both channels to get the best of both worlds: organic traffic from search engines and instant exposure through PPC campaigns, increasing your brand’s visibility on the web. Whenever people type your chosen keywords into a search engine, they will find your business via its organic ranking or paid advertisement listing.

Combining Philadelphia SEO and Google Ads services makes it easier for potential customers to find information about your product or services. That means higher click-through rates and, ultimately, more sales. It gives you the tools to stay in front of those proactively looking for services like yours. You create an advantage over competitors solely relying on SEO marketing alone. 

Want to Put SEO and Google Ads to Work for Your Philly Area Business?

When it comes to digital marketing and visibility, leveraging the combination of Philadelphia SEO and Google Ads services gives your business a dynamic approach to reaching consumers and creating long-term selling solutions. Combining these methods gives you access to an audience actively looking for products or services like yours while gaining quick exposure through PPC campaigns. 

If you’re a business in the Philadelphia area ready to maximize the power of these two digital marketing methods, schedule a call with Results Driving Marketing today at 215-393-8700 to learn more about our digital marketing services. With our help, your business can take advantage of all the potential opportunities available through professional Philadelphia SEO & Google Ads implementation.