Law Firm Marketing

Did you know that more than 30% of people begin searching for an attorney online? Or that 65% of law firms spend most of their marketing money online? You’re probably missing out on valuable leads if you are an attorney and aren’t spending money on Philadelphia law firm marketing. Creating strong and engaging online ads is essential for bringing business to your law firm. Results Driven Marketing is ready to help you get where you need to be.

Philadelphia Law Firm Marketing to Meet Your Needs

Search engine optimization is the practice of using keywords and well-written content to drive more visitors to your law firm’s website and potentially bring in new clients. SEO helps your website to climb search engine results page rankings and paints you as an expert in your industry. The professionals at Results Driven Marketing meet with you to discuss what you hope to achieve from your online marketing and help you create a plan that meets your needs.

Types of Law Firm Digital Marketing

There are a variety of types of content for Philadelphia law firm marketing. We offer a range of services.

Pay-Per-Click Advertising

Pay-per-click advertising allows law firms to target potential clients via online ads. PPC means that you pay each time someone clicks on one of your online ads. You may have noticed these types of ads at the top of Google’s search engine results. This type of advertising benefits law firms that don’t want to waste money paying for views for people who aren’t interested in your services. We develop customized pay-per-click campaigns that target the most interested people and deliver the best possible results.

Press Releases

Effective press releases help your law firm gain media attention and drive traffic to its website. A press release is useful when you want to share news or events about your law firm, such as when a new attorney joins it. Once written, we can help you distribute your press release via online publications and local newspapers or magazines. Our press releases are always comprehensive and help you achieve your goals.

Social Media Management

In today’s world, even law firms need a social media presence. Social media management is one of our law firm’s digital marketing services. We can help you create engaging content that draws in followers and brings more people to your Philadelphia law firm’s website. Social media has been shown to boost engagement and improve clients’ views of your law firm. Social media marketing involves several components: advertising, engagement, content creation, and analytics.

Website Development

A customized, user-friendly website that includes keywords relevant to digital marketing for law firms in Philadelphia is essential. The team at Results Driven Marketing builds a website to meet your individual needs and those of your clients. We focus on responsive design that works across various platforms and enhances the user experience.

Reputation Management

You own a law firm, so you already know you can’t satisfy every client. We provide reputation management services. A good reputation is important to increase loyalty, acquire new clients, and improve employee morale. We work to improve and maintain your law firm’s reputation by monitoring your online presence, responding to negative comments, and leveraging positive reviews.

Benefits of Digital Marketing For Lawyers in Philadelphia

There are many reasons to invest in digital marketing for your law firm.

  • Organic Website Traffic – When searchers find your website naturally, thanks to the search terms they use, they are more likely to want to use your firm’s services.
  • Visibility – SEO marketing means your business is more visible thanks to higher search engine results rankings, sponsored posts, and a better social media presence.
  • Qualified Leads – Clients looking for law firms in Philadelphia are more qualified leads since you already know they’re looking for the types of services you provide.
  • Firm Recognition – When you increase visibility and organic web traffic, people are more likely to recognize your law firm as an expert in your industry.  

Google Ads for Your Law Firm in Philadelphia

Google Ads is the most popular type of pay-per-click advertising. It allows law firms like yours to create ads and show them to people who search for keywords or phrases related to the information in your ad.

There are many benefits to running a Google Ads marketing campaign for your Philadelphia law firm. First, it lets you reach leads quickly by bringing in organic search traffic. It’s also easy for us to manage and adjust your ads on the Google Ads platform. This ensures your ads always work for your business. The Google platform even makes it easy to create highly targeted campaigns by identifying the keywords and phrases that matter most to your potential clients. Google ads often lead to increased web traffic, and the platform offers a low cost per click. This makes it easy to use even if you’re on a limited marketing budget.

Using Google Ads To Influence SEO and Create a Comprehensive Marketing Strategy

Google Ads is an essential part of your digital marketing campaign. It provides fast results, increases your visibility, improves your organic search result rankings, and increases overall website traffic. Combined with high-quality content, social media content, and email marketing, it will help you bring in the clients you want.

Let Us Help You With Your Philadelphia Law Firm Marketing

Results Driven Marketing is a team of established professionals who are waiting to help you meet your Philadelphia law firm marketing needs. From Google Ads campaigns to help you create social media content, we provide a wide range of services at a budget you can afford. Get in touch with us to learn more about the services we provide. Soon, you will have a customized digital marketing campaign that will help you bring in new clients, establish your firm as an expert in the industry, and thrive as a Philadelphia law firm.