How to Recover from a Google Algorithm Update with Smart SEO Tactics
If your website traffic suddenly took a nosedive, chances are you’ve been caught in a Google algorithm update. Don’t panic—you’re not alone, and better yet, you’re not powerless. At Results Driven Marketing, we specialize in helping businesses bounce back with proven, data-driven SEO strategies that restore rankings and build long-term resilience.
Let’s walk through how you can recover from an algorithm update using smart SEO tactics (and a little help from The Google Girls).
Step 1: Diagnose the Drop
The first step to recovery is understanding what happened. Was your content affected? Your backlinks? Your site speed? We use tools like Google Search Console, Google Analytics, and expert SEO audits to pinpoint the issue. Whether it’s a core update targeting low-quality content or a spam-related change, knowing why your site was hit is critical to forming the right recovery plan.
Step 2: Audit Your Content
Content is still king, and Google’s always watching. If your pages are outdated, thin, or stuffed with keywords, they may have been flagged by the latest update. We help businesses:
- Refresh and expand valuable content
- Eliminate duplicate or irrelevant pages.
- Add multimedia elements to boost engagement.
- Use targeted, natural-sounding keywords.
Our content team ensures your site speaks Google’s language and resonates with your audience.
Step 3: Evaluate Your Backlink Profile
Spammy or low-quality backlinks can drag your site down in the eyes of Google. As part of our SEO in Charleston and reputation management services, we identify toxic backlinks and submit disavow files to help clean up your profile. At the same time, we build high-quality, relevant backlinks through press releases, local citations, and smart outreach strategies.
Step 4: Improve Technical SEO
Google loves a fast, secure, and mobile-friendly site. If technical issues are holding you back, our website design and optimization experts are ready to jump in. We fix things like:
- Slow page load times
- Mobile responsiveness
- Broken links and redirects
- Poor internal linking
These “behind the scenes” improvements often lead to quick wins in rankings and user experience.
Step 5: Stay Consistent and Patient
Algorithm recovery doesn’t happen overnight, but with a consistent, strategic SEO approach, results will come. That’s why businesses partner with us for ongoing SEO, PPC, and content management—so they can focus on growth while a Charleston SEO expert handles the moving parts.
Get Back on Top with Results Driven Marketing
If you’ve been blindsided by a Google update, don’t try to navigate recovery alone. At Results Driven Marketing, we live and breathe SEO. From smart keyword strategies and technical fixes to full-site overhauls, we know how to help you recover—and come back stronger. Contact The Google Girls today!
